Rubriky
Advertising and Consumer's Self-esteem

Advertising and Consumer’s Self-Esteem

Does your physical appearance make you feel less confident and insecure?

Nowadays, the fashion and beauty industry is already widely criticized for using retouched and refined photographs that do not reflect the real look of both women and men, creating unrealistic ideas about how people look and most importantly – how they should look. Beauty magazines, fashion shows, billboards are constantly reminding people on the streets what is the body image standard and for some people, they also decide what is beautiful and what is not. Women has to embody it, be the „ideal woman“ and men must have the woman who embodies it. Trying to fulfill the ideal body image requires a lot of energy and drains the physical and mental powers, becoming a black hole where savings and time fall.

Why is this topic important?

Because in this day and age, we spend more time on social media more than ever. People post edited pictures of their perfect bodies on social media to get recognition from the audience in form of views, likes and comments.

Napsat komentář

Vaše e-mailová adresa nebude zveřejněna. Vyžadované informace jsou označeny *