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Advertising and Consumer's Self-esteem

Current events I: Eating Disorders

One of the most dangerous problems related to Advertising and dissatisfaction with own body image is Eating Disorder.

Eating psychological disorders. Bilimia, anorexia and normal. Vector illustration

Recognition, emotions and self-acceptance..

The pursuit of the ideal of beauty is again stronger than ever before with the increasing connection of the world thanks to the Internet and Social Networks. Unfortunately, with such a desire for a beautiful body, but also a healthy lifestyle, with psychological pressure for a perfect life, many find themselves in trouble that could be labeled and summed up in one: Eating Disorder. Today, everyone knows that it is most often anorexia or bulimia. These are mental illnesses with a very dangerous prognosis if not treated properly. However, there are other problems then just binge eating. Orthorexia and bigorexia are considered as eating disorders as well. But these diseases are not just a problem for young girls today. They can strike anytime and anyone. For example, a perfectionist woman at her 40 years of her life is in danger as well…

The most common might be Mental anorexia, where patients have drastically reduced food intake and had a life-threatening weight loss.

Equally with bulimia, people heavily overeat and go get food out of the body as quickly as possible, most often by vomiting. These eating disorders are now widely publicized and well-known.

Due to the increasing trends of healthy lifestyle, healthy nutrition and ideal body there have been other disorders, which may not be so obvious, yet have a very negative impact on the psyche and especially the health of a person.

There are more factors out there which trigger young people such as negative inspiration set by social networks, negative comments on social media, identification with the „perfect“ idol and disproportionate demands. Clear symptoms of the disease are impaired perception of one’s body, dissatisfaction, rejection of one’s body and distorted image of proportions or, for example, the inability to identify inner feelings such as hunger.

Where is the problem?

The media, advertisers, promoters of healthy lifestyle, public figures, celebrities, but also the professional communities, are the ones who should be involved in correcting and pointing out the possible dangers and extremes. They play an important role in preventing these disorders.

Another way how to achieve perfect body is to eat healthy and exercise. Besides that, it is important to relax.

Psychiatrists claim that the disorder can strike at any age and anyone, and its treatment is always over the long run, which may not always end up positively.

5 reakcí na „Current events I: Eating Disorders“

Hello!The issues you bring up is significant because it draws an attention to such serious illnesses and as you mentioned, media plays an important role in preventing these disorders, instead of promoting „sexy body made by imposed body images“ they have to promote „sexy body made by healthy food and lifestyle“. By the way i like the style and illustrations you used in your blog, it makes it more clear. 🙂

This is very serious issue. People, mostly teenagers should really be aware. One of my friends struggles with anorexia and she said social media might be one of the reasons.

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