In a previous posts you could read that Advertising might lower consumer’s self-esteem and lead to eating disorders or BDD – Body Dismorphic Disorder.
Here is a study done by Faridoon, Mariam; Iqbal, Nazia where authors talk about that exposure to TV advertisements lead to dissatisfaction with the body image and increases materialism.
According to Collin’s Dictionarry, Materialism is the attitude of someone who attaches a lot of importance to money and wants to possess a lot of material things.
In this study, authors claim that Advertisers emotionally manipulate adolescents and „seduce“ them into buying things, which are not necessary to own. However, Advertisers put strong emphasis on physical appearance and this way they are also setting standard among young people. Therefore, teenagers start to see purpose of life in physical appearance and owning the most trendy products.
Effect of Advertisements on Body Image and Materialism Among Adolescents: A Gender Perspective: https://search-proquest-com.unyp.idm.oclc.org/central/docview/2240046550/58E54F4490B4710PQ/2?accountid=17238
Bibliography:
Suggett, P. (2019, July 25). Can Today’s Ads Be Harmful to Our Self-Esteem? Retrieved from https://www.thebalancecareers.com/the-impact-of-advertising-on-body-image-4151839.