Rubriky
Advertising and Consumer's Self-esteem

For Further Research

The access to the media is so much easier than before and plays a significant role in our lives. It’s because people are not satisfied with their bodies and look for something more beautiful to follow. Often it is not the true beauty and it is important to know it. If you are interested in this topic, feel free and check these websites and studies which you may find interesting.

Here is an article done by Amy Roeder and it focuses at how toxic commercials could be and have a negative impact on your health.

https://www.hsph.harvard.edu/news/features/advertisings-toxic-effect-on-eating-and-body-image/
Harvard T.H.Chan – School of Public Health

Another website which is also interesting to read is this research done by Ui-Jeen Yu, Mary L. Damhorst and Daniel W. Russell. The study describes this issue in detail.

The Impact of Body Image on Consumers’ Perceptions of Idealized Advertising Images and Brand Attitudes

https://www.researchgate.net/publication/230253135_The_Impact_of_Body_Image_on_Consumers’_Perceptions_of_Idealized_Advertising_Images_and_Brand_Attitudes

And lastly, article below includes some interesting stats related to body image and ads.

Social Media and Body Image 

https://www.polygeia.com/post/social-media-and-body-image

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